Sales Agency and Consultancy
About me:
Private and professional
People I have accompanied so far have said that I am:
Direct. Focused. Humorous.
My name is Björn Ulaga and I live with my family in Leopoldshafen, north of Karlsruhe. My sales career began in 1996 and developed relatively quickly after I completed my training in wholesale and export sales and subsequent degree in business administration (BA).
20+ years’ experience in sales
Exciting tasks and various roles in the toy sector and the organic food industry followed, each with a focus on both sales and marketing.
Over what is now more than twenty years of professional experience with young growth companies as well as global manufacturers, I have got to know all the facets of sales, from classic cold calling to the negotiation of strategic cooperation agreements.
Solid knowledge
I am also familiar with the basic challenges facing companies and their sales departments, thanks to the last five years spent at the American toy manufacturer Melissa & Doug, but also with the specific hurdles in market development and the entry of foreign and English-speaking companies into the German-speaking markets.
Sales is my Passion!
Agency founding
And that is also why I founded my own “Sales Agency and Consultancy” in September 2022.
My goal is to connect people and companies and to contribute to sustainable growth. Hence my motto “connect and grow”.
Solution-oriented consultancy
So far, the focus of my work has always been on working with people, developing trust-based partnerships and achieving goals together.
But also on providing solution-oriented advice to deal with challenges.
Professionalism and reliability are my top priorities.
Sales is all about forming partnerships,
on an equal footing!
I firmly believe that honest and open communication forms the basis of mutual and sustainable success. That’s what I have always based my practice on and it has proved itself over and over again in twenty-plus years in different roles!
My professional journey
1998
Degree in business
administration (BA)
DHBW
Cooperative State University
Baden-Württemberg
2001
Area Sales Manager
Pforzheim-Stuttgart
Arcor AG
Provider of
hardware and software
2002
Head of Sales
Domestic + Export
Tinti GmbH & Co. KG
Supplier of bath products
and toys for children
2012
Management of
Alnavit GmbH
Alnatura
Supplier of
organic food
2018
Country Manager
GSA & Benelux
Melissa & Doug LLC
Manufacturer of traditional
toys for children
2022
Managing
Director
Ulaga Sales GmbH
Sales Agency
and Consultancy